It is a really interesting pricing strategy. Although they might lose some money on some hardcore magazine fans who spend a substantial amount each month, they will attract a lot of casual readers like myself who pick one up in the airport on rare occasions, but stop short of a subscription. At $15/month, I would end up spending $180/year on magazines when I would typically only spend 1/10 of that in casual purchases. And by doing so, their magazines are going to be read by another set of eyes - even if occasionally - that normally would have left it on the shelf. Yes I still feel that it is good value, even though my magazine spend will increase considerably.
As mentioned earlier, the resolution could be better on some magazines. Maclean's is particularly pixely, whereas Rolling Stone is a fair amount sharper. This is the only complaint I can think of so far.
And yes, it does appear to work on multiple devices. I'm not sure how many yet, but I have installed it and logged in on both my iPad and iPhone, and even my magazine list is synchronized between the two.
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