If you are getting caps, do the flex fit. spend the extra $8. The other ones just get thrown out.
I'd say for me, I'd use golf balls, a travel mug (not coffee mug. I'd toss that, my wife requires nice mugs in the kitchen). It all depends on what you want to spend.
My realtor gives out calendars...lame. the gift cards is a good idea.
My wife's company gives the employees and spouses some pretty awesome stuff, but you probably don't want to spend $100/person for clients.
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