Flint and Tinder from the states also made the best hoodie ever, they claim it will last at least ten years. They will even warranty it for ten years. It was on kickstarter and is was really popular.
Seems like viral marketing in the new way to sell clothes.
http://www.kickstarter.com/projects/...cked-for-a-dec
http://www.flintandtinderusa.com/hoodie