Quote:
Originally Posted by troutman
Button said on QR77 last night that the NHL left a ton of $ on the table by agreeing to 12 years. He thought they shouldn't have gone longer than 5 years. Why the long term?
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I think it really depends on what they think the Canadian landscape will be during the 12 years. You can argue that the Canadian market (barring expansion teams) is pretty much saturated. Arenas are all operating at capacity, and the TV market is also pretty saturated. I'm not sure how much room there is left to grow when most Canadians already watch the NHL as it currently stands. If that's how the NHL feels, then I can see why they're comfortable signing the 12 years. Now they can focus on growing it in the US again.