Quote:
Originally Posted by wingmaker
From listening to interviews on the radio yesterday, what I gathered is that Sportsnet pitched this plan to the NHL. They sold it as a total vision for how to improve the hockey experience in Canada. They were willing to pay so much money BECAUSE of how long the deal was, given that it would give them the exclusivity and duration to establish a whole new way of watching hockey. It didn't seem to me that the price per year was set and the number of years negotiated. It was all tied in together. It didn't sound to me like the nhl could have gotten a shorter deal with the same kind of figures involved. Rogers paid so much to get the exclusivity that the 12 years affords them. The NHL took the money and ran. It makes sense, really.
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Yeah, I know I read or heard somewhere that the NHL was initially looking for a maximum 10 year deal with this renewal.