Quote:
Originally Posted by edslunch
12 years is a long time in the technology business and there's already pressure from players like Apple to shake up how content is delivered. I think the cable landscape will change significantly during this time. But rest assured, those that own the content (Rogers) will do just fine.
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I agree with you. However, I guess my point is that the changing cable landscape is why this deal for Rogers is so important and why they were willing to pay so much for it.
Like the music industry, they are going to fight the inevitable change. A la carte offerings are a dream for many, but the cable industry has been fighting it relentlessly. This deal gives them more control over the NHL offerings, not less.
Their hope is probably that this will increase the subscription based revenue, while delaying or even halting the a la carte model. I have a hard time believing that they are going to offer on-line streaming without a full cable subscription...I hope I'm wrong.