Quote:
Originally Posted by Cleveland Steam Whistle
Are you actually suggesting that the partnership agreement CBC entered into with Rogers, was one that loans out their channel for free to Rogers to use to broadcast Saturday Night hockey? Not likely.
CBC doesn't enter into a partnership that they feel would be ROI negative for them, so entering into this deal with Rogers wasn't done for ####s and giggles, it was done because it was seen as the best way for them to make money off the new contract. Likely clear to them they wouldn't have won the bid, but found a way to keep a piece of the pie through the partnership, otherwise there is no point to doing it. There is no way CBC has entered into a 12 year arrangement without thinking it will make them money, there is 0 point otherwise.
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Did you watch the press conference?
Go to about 3 minutes in. The head of the CBC states pretty clearly that they are paying Rogers nothing and Rogers will receive all the revenue from the HNIC broadcasts. All that the CBC is getting out of this is something to fill their air waves on Saturday nights (and during the playoffs) and a platform on which to promote their other programming to Canadians who otherwise wouldn't be watching CBC on a Saturday night (or likely ever).