Quote:
Originally Posted by SebC
HNIC no longer generates revenue (and more importantly/accurately, income) for CBC. Right now HNIC makes money for CBC. Under the new deal, CBC is basically loaning out their channel to Rogers, and all the profit goes to Rogers.
Even if CBC had kept the broadcast rights, the increase in broadcast fees would mean less profit for CBC. That's bad for Canadians, because we're all effectively CBC shareholders. (Rogers shareholders, though, may net positive.)
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Are you actually suggesting that the partnership agreement CBC entered into with Rogers, was one that loans out their channel for free to Rogers to use to broadcast Saturday Night hockey? Not likely.
CBC doesn't enter into a partnership that they feel would be ROI negative for them, so entering into this deal with Rogers wasn't done for ####s and giggles, it was done because it was seen as the best way for them to make money off the new contract. Likely clear to them they wouldn't have won the bid, but found a way to keep a piece of the pie through the partnership, otherwise there is no point to doing it. There is no way CBC has entered into a 12 year arrangement without thinking it will make them money, there is 0 point otherwise.