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Old 11-26-2013, 03:15 PM   #538
PeteMoss
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Quote:
Originally Posted by nik- View Post
I'm wondering what's in it for CBC too. They get to keep an institution, which is obviously huge, but they were using that institution to push all of their other offerings. Unless they get to keep doing that (which I assume they won't) CBC will be paying Rogers to advertise on their own feed.

It seems odd.
Re: CBC - they get free programming and can promote their shows during it. Anything else they would air during that time would cost money and get less viewers.
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