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Originally Posted by Delgar
Exactly. This deal foreshadows the eventual demise of a cable subscription as we know it. You'll see people paying the content owners directly instead of say, Shaw, to see what they want.
For now, status quo, but being the exclusive content owner gives Rogers the ability to control it. Shaw will want to make deals with Rogers to continue to carry the SN channels, but beyond that intermediary step I expect that TV will be delivered over an internet connection where you buy your content direct, bypassing your cable provider.
Isn't Rogers also a cable distributor in the East?
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Rogers is a big cable company in the East, a telco in the East, and of course a national mobile provider.
Rogers CEO emphasized that maximizing reach is a foundation of this deal. I don't think you'll see traditional networks frozen out right away - who the hell knows though, 12 years is a long time. Look how the broadcast and distribution world looks now vs. 2001.