If big Pharma doesn't like to engage in vaccine development then I am certain that many Universities would like to move in on that turf for bragging rights alone, and if not they really should; developing a vaccine for Herpes or AIDs would earn that University bragging rights and funding. Think how the U of C would leverage the creation of a vaccine for West Nile here in Alberta.
But if anything will get people believing in immunization again its a good old out break of the spanish flu.
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