Think of it like a highly portable and tradeable commodity.
- finite resource (12 million of 22 million coins have been "mined")
- gaining in popularity as they are designed for e-commerce
- not subject to deflation, governed or controlled
Essentially, as more people use them and trade them, the more a single bitcoin will be worth, which is what you have seen the last 4 years. Obviously I'm taking a bullish stance on it, but when you can park money into a currency that is universal and uncontrolled, popular and is actually used, it's pretty appealing. If it goes into mainstream circulation, it won't (theoretically) be affected by things like the EU crisis, which would offer investors extreme stability, even in comparison to the USD.
It's a very, very interesting type of currency that has the potential to make early adopters extremely wealthy.
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