I bought my wife's ring at Spence; in spite of hating their ads. I had gone into other stores, and had always felt a little intimidated. Their ads, as annoying as they can be, were true. Much different experience going in there. I was able to go in with little knowledge, and left feeling good spending thousands of dollars on a little rock.
Could I have saved a bit somewhere else? Maybe. But the peace of mind was worth it to me.
And I would have never gone if their ads were like the other ones; which are aimed at women and/or make men feel bad about not spending 5 figures on a ring.
I do agree, they need a better spokesman.
|