Quote:
Originally Posted by killer_carlson
I;m told by folks in the ad business that he turns over his entire overhead at an astonishing rate, leaps and bounds ahead of what most jewelry stores do.
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He's learned that if you bombard the world with ads claiming that their prices are good, it irrationally sticks with people and it gets butts in the store.
The rub is that their prices are actually mostly worse than everywhere else, but the ads are targeted at the type of person who's too lazy to research and go to the bother of looking up other options. The ads improve volume and margin.