I would think that as 4x4 said it is the shear volume of adds that sticks in peoples minds. A diamond is usually a once a lifetime purchase so they just have to stick in your head for one time and the fact that they promote they have the best diamonds and the lowest prices is all they need to stick in there.
As for commercials that GMG there are 2 right now. The Sears one where they take away something and the person makes the absolute worst choice to make up for it. We are taking away your warm winter jacket in January, fine I'll just wear a sleeping bag. First off, you are taking away something that I purchased from you without a fight and second a FREAKING SLEEPING BAG????
The other one is the same concept for for toilet paper. These guys taking away all of their brand of TP and then we have everyone yelling to their wives and moms that they are out of TP. Really the brand that you like is missing from the store so you just said Oh well guess we are all walking around with out wiping now. Then to top it off the b!tch at the end with the attitude saying "Going somewhere?" I just want to kick her in the box.
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