The amazing thing is that it's been like 10 years with those unbelievably annoying ads. It's as though it's working for them. I don't know, though. Seems like it's sheer volume of commercials that's probably driving what must be the (assumed) noticeable increase in sales.
It just baffles me how they can continuously put out annoying as F*** ads, as well as ads that admit that they know that their ads suck. Hire a marketing team, Spence. Stop being that company that I swear I'll boycott if I ever decide I need to buy a diamond.
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