This is somewhat related, since I mentioned in this thread about how I was going to upgrade my iPhone 4 to the 5S and didn't in the end because Rogers screwed up: Because Fido has a great deal on right now (Smart Plan - 2 GB data, unlimited nationwide calling etc. for $65/month) it looks I won't be trying to get a 5S anymore and will go with the Moto X. Double my current data for $10 a month less on a $100 phone? Yes please.
Rogers wasn't willing to match, so both them and Apple lose a customer in this case.
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