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Originally Posted by Table 5
I hate the Leafs and Habs as much as the next guy, but I like how they are extremely conservative with their jerseys. They make small adjustments here and there, but it always seems like a nice evolution, as opposed to hamfisted marketing grab. They know they have a fantastic brand and know they shouldn't mess with it. Continuity helps build long-term brand equity...nobody respects a company that reinvents itself every 5 years. The Flames need to take a lesson from these clubs and realize they have a good story that doesn't need to be messed with. We don't need to start including "western" themes and fake heritage that was never there.
Btw, in my experience, people in "Marketing" always ruin everything. They are the people who aren't clever enough for Creative or smart enough for Business, yet always seem to think they can do both.
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I love when Montreal went full cash grab during their 2 season, 100 year celebration. You know the owners, who understand the brand and know they can't touch it, jumped for joy at the opportunity to go buck wild and use any possible jersey and uniform they could.
Besides their normal home and away, here are the others they wore, in game, during those two seasons.