Quote:
Originally Posted by Cowboy89
I don't hate the jersey itself as much as I hate the approach the Flames take towards jerseys. I don't like how at almost every opportunity there is to redesign a jersey, or introduce a new thrid jersey, the Flames take it. Maybe it's good business in the short term, but overall it cheapens the brand of the organization. Retro-White, retro-red full time and if they absolutely must then have the current red jersey as the third. Then leave the jersey design the fata alone forever.
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I hate the Leafs and Habs as much as the next guy, but I like how they are extremely conservative with their jerseys. They make small adjustments here and there, but it always seems like a nice evolution, as opposed to hamfisted marketing grab. They know they have a fantastic brand and know they shouldn't mess with it. Continuity helps build long-term brand equity...nobody respects a company that reinvents itself every 5 years. The Flames need to take a lesson from these clubs and realize they have a good story that doesn't need to be messed with. We don't need to start including "western" themes and fake heritage that was never there.
Btw, in my experience, people in "Marketing" always ruin everything. They are the people who aren't clever enough for Creative or smart enough for Business, yet always seem to think they can do both.