Looking at comment sections elsewhere online, it appears that the reaction among general NHL fans isn't quite as negative as it is on here. Still, pretty much everyone seems to agree that they needed to drop the Flaming C from the logo if they were going to use the wordmark.
Here's
Puck Daddy's take on them:
Quote:
...It's definitely not better than their retro third, which really should be their primary jersey. One of my favourite things about that one is that it gets away from an over-reliance on black, and this third unfortunately falls back into that trend. The tiny Flames' logo in all black isn't my thing.
Plus there's also a clashing font issue with the script running above it. It's a bit busy for my tastes. There are two prominent C's on the front of this sweater and that's weird (especially since it's more than the Flames have on their roster). I think if you're going for a script, you can't also shoehorn the logo in there. Am I alone on this? This seems like trying to have your cake and eat it too.
Reviews appear to be mixed so far, but considering how trendy it is to hate on new jerseys -- and how rarely we see a jersey met with even a 50% fresh rating, I think these might have to be considered a qualified success. It's a win, in my opinion. But, like, in a shootout.
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When they said that they combined elements from 5 different concepts that the designers submitted, I have to assume that they meant that someone with no design experience decided to take the perfect Flaming C and the acceptable "Calgary" script and mash them together. It's just such an obvious fix to remove one or the other that I can't understand how this ended up on the final product.