Quote:
Originally Posted by flameswin
This was it here. Not terrible, but definitely not "sold out for months" good. It's a little too busy and minor league looking as a primary logo, but awesome as a shoulder patch.
In fact if I hadn't heard or seen anything about this jersey and then they released this, my reaction would probably be "It looks like they blew up a shoulder patch and made it the logo".

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I love this. It makes my heart ache that they choose the word mark instead - because we all know for a fact they considered this too.
When KK was on the radio today and he was talking about the Jersey leak, it kind of sounded like he knew it wasn't very popular and mentioned how many hurdles it takes to release a third in the NHL.
Quite simply the Flames screwed this third up. The Flames have made bigger mistakes before so meh.