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Originally Posted by Bend it like Bourgeois
- cheap high quality website links will get you on google and google local for very low cost
- look for complimentary media deals with local media who have presence in both areas - eg contests run online and in print or on radio. Traditional media houses have no clue how to deal with online advertising so you can generally sometimes get deals on that part of their business
- one way to target a community (whether thats edson or a demographic) go where they go - advertise at the hockey rink or drive in - not just a bit but dominate so you're seen as the supporter of the community
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great info, BILB, but I have a couple of questions for you..
not sure I follow what you mean by "cheap high quality website links"
do you mean link to them and then have them link back? I have submitted the website to google already so I am hoping that will get us some hits.
I have a ad scheduled to run with local radio here. IT covers most of the west central alberta area, so I think that will help. I think we are going to do something like a "click and win" contest online.
yup, targetting the local community is great and I have done that. I am highly visible in the local hockey rink, given that I am also the President of the Local Minor Hockey Association and we have a large rink board ad placed.
thank you again, great ideas!
