- cheap high quality website links will get you on google and google local for very low cost
- look for complimentary media deals with local media who have presence in both areas - eg contests run online and in print or on radio. Traditional media houses have no clue how to deal with online advertising so you can generally sometimes get deals on that part of their business
- one way to target a community (whether thats edson or a demographic) go where they go - advertise at the hockey rink or drive in - not just a bit but dominate so you're seen as the supporter of the community
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