Dare i say this...but,
As a born and raised Calgarian who lived in Edmonton for 4 years, I can honestly say, Edmonton is not that bad of a city. Living in Grande Prairie now, i would give my left nut to live in Edmonton.
Compared to Calgary, It is almost identical in what it has to offer. There is no reason a millionare cant be comfortable in Edmonton. These guys are professional athletes who spend half their life on the road in the winter anyway. It has good schools, expensive stores, and wealthy subdivisions. There are far bigger dumps a player could play in.
Any issues people have with going to Edmonton should not be based on the city itself but the organization.