Part of the problem is that the CFL is a dying breed. The officiating is awful and with the inferior talent level and gimmicky rules it's not something the younger generation identifies with. Not to mention it isn't marketed well and is really just a TSN thing sort of like the World Juniors.
Combine that with the fact that the NFL is marketed well and fantasy football has become a casual thing that everyone does instead of just a nerd thing.
The CFL could probably stay relevant by dropping ticket prices to $5 for cheap seats to encourage non-football fans to come out and spend an afternoon in the sun and drink (sort of like baseball). That probably doesn't make financial sense though, or one would think they'd have done that by now.
The CFL is sort of like classical music - your grandparents still watch/listen. And that's about it. The younger/trendy crowd isn't into it. Is it any wonder that the CFL cities with the worst attendance per capita are the ones where there are other things to do?
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Tyger! Tyger! burning bright
In the forests of the night,
What immortal hand or eye
Could frame thy fearful symmetry?
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