Quote:
Originally Posted by flameswin
I don't think people realize the process involved in jersey creation. There's so many steps involved, including getting approval for each little detail along the way.
By the time fans see a leak of a jersey, it's way past the point of going "Oh, the response isn't favorable, let's scrap it and start over".
|
Just because Nike wants it to seem like rocket science doesn't make it a super complicated process. Three years to lose 80grams from a jersey and they didn't think to throw their MS Paint generated soccer jersey past a focus group? The design is the last and easiest step, they've created their template, it's the exact same as all of the other countries Nike made a jersey for.
It was less than 6 months between Hockey Canada realizing they could use their 'historic' logo and getting the jersey unveiled for 2010.
They changed from the ridiculous vertical striped socks to horizontal stripes in 2006 as well (the infamous "swift" era. Nike should have been scrapped then).
Don't try to make it seem like the creation process is the problem, the material has already been made. They just need to stick with them so they can sell as many as possible they've already made before we find them by the rack full at liquidation world in 5 months.