With such an official press release, it's likely the name will stick. I highly doubt they'll change it for the North American release. There really is no reason to.
Like others said before, the name really doesn't matter to me at all. It will be the games and the experience that win me over. Take some time to read about the system (there's a new one on IGN about the development of the new Madden game being developed specifically for Nintendo's system).
As hockey fans, imagine being able to aim your shot in NHL 07 by flicking your rist to the top right corner or winding your arm all the way back for a powerful slapshot. I think sports games are going to see the biggest benefit of the new controller but I think Nintendo will find some truly unique and "revolutionary" uses for it as well.
My second point is that although a little silly sounding, the timing of the release of the name is just right. All of the controversy and jokes, etc will all be old news by the time E3 comes around and then people can actually focus on the system and its games instead of the shock of the new name overshadowing everything that is good about the system.
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