Quote:
Originally Posted by pylon
There is nothing wrong with mentioning it in the media, or on the corporate website, etc. But when you are buying airtime to do it, that's when I think it is opportunistic. Northstar Ford was probably the worst of the bunch. I actually had to turn off my radio when those ads came on, it was so off putting.
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Not sure those type of comapnies can rely on the vocal folks to go find that info themselves off a web site, or even rely on the media to report the story, big corporations helping out weren't exactly as appealing (and rightfully so) as the stories about regular folks helping their neighbours for example.
But still, I do agree there is a right way to do it for sure.