Quote:
Originally Posted by edslunch
According to the article there were two paths they didn't take - focusing on making BlackBerry Messenger a de facto industry standard alternative to SMS (Balsille quit when this was canned) and staying as a button phone (Lazaridis was adamant about this). In hindsight I wonder if either of these would have been better paths. I know a lot of people love the keyboards but could they really have withstood the Apple/Android juggernaut? Haven't used BBM - is there any merit in that strategy?
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I can't imagine that having BBM as a main strategy would have done much in the end. Maybe they would have become the WhatsApp of today but ultimately a minor theoretical consolation.
Going with BB10 was the right choice in my opinion. It was just too, too late. Imagine comparing Ice Cream Sandwich to BB10. Sure it's an 'what if' situation, but at that point it's a much more even debate between the two.