"We care just enough to know we have to come up with a slogan about caring".
Crap, that's not 5 words.
Snark aside, you can't just expect to pull a slogan out of thin air. Good slogans have to emerge from some kernel of truth about the company. Tell us how your company cares, or what it's doing to show commitment to the environment, and we might have something to work with. However if this is just to act as lip service or make a generic statement that doesn't actually say anything, than you shouldn't even bother...it's better to just stick to being a mining company.
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