I like the concept. It makes it clear that the product is the clock, and makes the clock stand out. Put the clock in a modern room, and it could be a real estate ad. If you need the text to tell you what the ad is for, I feel that it's much less effective.
The "Extraordinary Timepieces for Extraordinary Places" version catches your eye a cool photo, the clock immediately catches your eye within that photo through contrast, and the tagline suggests that a clock like this would make your home an extraordinary place.
I'll also echo the comment that for a store in Alberta, it would be good to use an Alberta landscape.
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