Calgarypuck Forums - The Unofficial Calgary Flames Fan Community - View Single Post - Sept 10 Apple Event Thread

chemgear · 09-22-2013, 01:02 PM

Just a quick search for what these are worth - I haven't looked to closely at the details. I think most of this is for "one" switch - probably hard to check multiple sequential purchases/changes.

http://www.theguardian.com/technolog...y-ecosystem-us

Data from Consumer Intelligence Research Partners (CIRP) surveying 500 people in the US who had bought phones between January and March found that iPhone owners were the most loyal: 78% who had one went on to buy another, while for Android the figure was 67%.

Yankee Group's data, which has been seen by the Guardian, suggests even higher loyalty: "only 9% of Apple owners plan to switch to another platform with their next phone purchase, while 24% of Android owners plan to defect from the platform," noted Carl Howe, its author, based on data collected from 16,000 people over the past 12 months in the US. It also says its data shows 18% of Android owners plan to buy iPhones subsequently, while 76% intended to remain with Android.

Surprisingly, Yankee Group said that Samsung owners were not particularly loyal: "despite the 24 different models of smartphones Samsung offered in the US market between 2010 and 2012, only 56% of Samsung smartphone owners intend to buy another Samsung smartphone," Howe noted. That is the highest within the Android ecosystem, above Motorola's 45%, HTC's 40%, and LG's 35%. (Android's overall loyalty rate is higher than that for any individual manufacturer because some Android owners switch between brands.)

"Most of Samsung's phone marketing budget today is spent on advertising and providing incentives to salespeople to push Samsung's phones," Howe commented. He suggests it should offer rebates, for loyalty, and "invest in providing more local service for broken and defective phones; many consumers who experienced 'sudden death' syndrome with their Galaxy S3s had to wait weeks to get replacements through their operators." He contrasted that with the availability of same-day replacement for faulty iPhones through Apple's own stores.

http://allthingsd.com/20130823/iphon...phone-loyalty/

During the period CIRP surveyed, nearly three times as many Android handset users switched to iPhone as iPhone users switched to Android. Between July 2012 and June 2013, iPhone poached 20 percent of its users from Android, while Android captured just seven percent of its users from iPhone.

09-22-2013, 01:02 PM	#408
chemgear Franchise Player Join Date: Feb 2010 Exp:	Just a quick search for what these are worth - I haven't looked to closely at the details. I think most of this is for "one" switch - probably hard to check multiple sequential purchases/changes. http://www.theguardian.com/technolog...y-ecosystem-us Data from Consumer Intelligence Research Partners (CIRP) surveying 500 people in the US who had bought phones between January and March found that iPhone owners were the most loyal: 78% who had one went on to buy another, while for Android the figure was 67%. Yankee Group's data, which has been seen by the Guardian, suggests even higher loyalty: "only 9% of Apple owners plan to switch to another platform with their next phone purchase, while 24% of Android owners plan to defect from the platform," noted Carl Howe, its author, based on data collected from 16,000 people over the past 12 months in the US. It also says its data shows 18% of Android owners plan to buy iPhones subsequently, while 76% intended to remain with Android. Surprisingly, Yankee Group said that Samsung owners were not particularly loyal: "despite the 24 different models of smartphones Samsung offered in the US market between 2010 and 2012, only 56% of Samsung smartphone owners intend to buy another Samsung smartphone," Howe noted. That is the highest within the Android ecosystem, above Motorola's 45%, HTC's 40%, and LG's 35%. (Android's overall loyalty rate is higher than that for any individual manufacturer because some Android owners switch between brands.) "Most of Samsung's phone marketing budget today is spent on advertising and providing incentives to salespeople to push Samsung's phones," Howe commented. He suggests it should offer rebates, for loyalty, and "invest in providing more local service for broken and defective phones; many consumers who experienced 'sudden death' syndrome with their Galaxy S3s had to wait weeks to get replacements through their operators." He contrasted that with the availability of same-day replacement for faulty iPhones through Apple's own stores. http://allthingsd.com/20130823/iphon...phone-loyalty/ During the period CIRP surveyed, nearly three times as many Android handset users switched to iPhone as iPhone users switched to Android. Between July 2012 and June 2013, iPhone poached 20 percent of its users from Android, while Android captured just seven percent of its users from iPhone.