Yeah I was going to do the free early registration and try and go, but I'm working on something that's actually doing a live demo at E3 so they want me at work just in case something goes awry (server side).
I wish I could come!
They are trying to crack down somewhat on what constitutes industry identification, but I doubt that'll stop people. Though with the apparent crackdown on booth babes' attire maybe fewer people will want to go