Quote:
Originally Posted by HotHotHeat
Apple has stated numerous times that they aren't market share oriented. When a company releases a new version of a product annually, and always increases volume of sales, what would be the attraction to moving into a low priced market? The confusion here is that rumor sites speculated that the iPhone 5c was a low cost iPhone. It isn't, it's a colorful iPhone targeted at Asian markets.
The posts in this thread are in large cost focused. Those users want two things, a cheap phone and a cheap plan. They also don't spend money on digital purchases once using the phone. Again, not Apple's focus.
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Agreed. Competing on share is what destroyed Apple after Jobs left the first time (along with too many product lines). I would be surprised if they make that mistake again.
The 5C allows them to market a "new" phone at a slightly lower price point, rather than offering the previous yer's model at that price level. Going any lower and eating into margin would not be smart and would also dilute the prestige smartphone product position in the market that Apple currently enjoys. I don't think the 5C will be huge in Apple's established high-income markets, but it is a strategic move to improve their position in emerging markets.