What I think Apple should have done is:
- Discontinue the 4 and 4s
- Keep the 5s as the flagship device. $699 unlocked
- Keep the 5 as the "secondary" device. $499 unlocked
- Use the 5c, but have it contain the 4s CPU and guts, but keep the 5/5s screen size. $299 unlocked
They would have had their high and medium end, had a good device for under $500, and would have been able to grab some of the Android sub-$300 share.
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