Quote:
Originally Posted by Burninator
In regards to the 5c, isn't it half the price of the 5s on contract, $99 vs $199? Isn't that the market they are going after? Don't contract phones out sell full price phones by a large margin?
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Growing base of people are buying there phones outright, especially now with phones that have top tier Specs selling for sub $300.
The biggest miss from that perspective is that it is still a full $500 subsidy phone (Parents usually don't like having to spend the $70/month that is necessary for full subsidy) and that they miss the $0 price point that is very important to this group.
For example the $0 iPhone 4 8GB has been driving alot of sales over the last 6 months even though there was a $99 4S option available.
The $0 in-store price point is very attractive for the group Apple was targeting with this device and they missed that.