It's a decent slogan for a city that has kind of redefined itself as the arts hub of Alberta (anyone here who claims otherwise is obviously still stuck in the 80s, Edmonton has a lot going for it in terms of food, festivals, etc.) I mean, city slogans are stupid anyway (heart of the new west? wtf did that mean?) Be part of the energy is a good one, which is what tourism calgary and CED were using for a while (they may still be?)
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