Sounds like the 16,000 was just the initial shipment - it is being added to the regular lineup:
Quote:
“It was a huge success from that standpoint and we saw the demand was there. Based on people asking for it we decided to give them what they want,” Gathercole said, adding that Molson Coors donated a dollar for every can sold to the Red Cross to assist with Alberta flood clean-up efforts.
Gathercole says the company will be rolling out the beer later this week which means it could be on some Alberta liquor store shelves as early as this weekend. The beer will be available across the country, except in Quebec. And the company plans to keep it a permanent addition to their beer catalogue. It will be brewed in Golden, Colorado and will be available in 12 packs of cans.
|