Although, I have beef about Ottawa as a vibrant city to live in, but after living here for the past year anyone who says that the Senators aren't supported by the locals is clearly someone who hasn't spent anytime in the city. The Senators are the heart and soul of this city, sure it's not a well known cultural and sports mecca like other Canadian cities, but nobody can say that there isn't support for the Sens in the city. (and yes I know that there a lot of ex-pat Toronto and most of Gatineau cheers for the Habs)
The problem with most sports franchises nowadays is that you simply can't make a profit of owning a Team alone. You have to diversify the portfolio and expand it's reach outside of simply the team and arena. As much as people rag on Ken King, if there's one thing the guy has done a phenomenal job on it's the business side of things and expanding the Flames income base (Flames Central, Hitman, Stampeders, etc). The article hints at it, but the Senators need to work other revenues outside of just the Senators and the Crappy Tire Centre. Sure they own CapitalTickets and sound like they've sweetened their income from the renaming of Scotiabank place, but things like a downtown Casino and some other properties would help the larger Senators organization on the income side.
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