Quote:
Originally Posted by Senator Clay Davis
To who though? In this case in particular, with games to be aired from around 2 am EST to around 10am EST, who exactly? Die hards who love hockey already? Yup, but you don't need those people. Europeans? Meh, they have the KHL so if they return to watch any hockey it'll be that so they don't have to get up at 3am to watch the NHL. .
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Nah.
NHL is a much better selling point for sports channels than KHL, based how both are advertised. And you only have to get up at 3AM if you're an idiot like me and want to watch West coast team. Eastern teams regurarly end their games at doable hours (11PM - 1AM), and there's a lot of games to choose from if you're not dedicated to just one team.
Plus the Euro players get visibility, which buys them sponsorship deals in their own countries.