A lot of people said Heath Ledger wouldn't work as Joker, and we all know how that turned out. Bloom does bring the name value I believe DC wanted for the role. Some of the other choices are pretty much unknown commodities to the public, and adding a big name would go towards improving the bottom line.
Did anyone ever watch that movie where Bloom plays the psycho doctor? I believe that's really the only movie where he plays a more serious character.
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