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Russic · 08-13-2013, 08:46 AM

I think what gets me about the marketing aspect of it all was that based off the reaction from the tweet that the MS employee sent out, they should have been able to gauge the reaction to the "always on" feature. It produced an avalanche of negativity. Granted, you could have attributed that to the hostile nature of the internet in general, but at the very least you would think that would encourage them to step their communication game up. To go into the announcement with more or less the same attitude was peculiar. They already had a perfect case study of how things were going to go. Then when it hit the fan you start hearing people say "we should have communicated better". I can't believe it had to happen a second time for them to realize that.

08-13-2013, 08:46 AM	#884
Russic Dances with Wolves Join Date: Jun 2006 Location: Section 304 Exp:	I think what gets me about the marketing aspect of it all was that based off the reaction from the tweet that the MS employee sent out, they should have been able to gauge the reaction to the "always on" feature. It produced an avalanche of negativity. Granted, you could have attributed that to the hostile nature of the internet in general, but at the very least you would think that would encourage them to step their communication game up. To go into the announcement with more or less the same attitude was peculiar. They already had a perfect case study of how things were going to go. Then when it hit the fan you start hearing people say "we should have communicated better". I can't believe it had to happen a second time for them to realize that.