Quote:
Originally Posted by Textcritic
And yet, Tim Hortons has managed to convince an entire nation that their coffee somehow represents Canadian culture, and is engrained in Canadian identity. They hijacked an already very fragile collective grasp on what it means to be Canadian, and they filled it with ... filler. Its shallow, meaningless and somewhat offensive, and THAT's what bothers me.
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It is smart advertising. An American corporation wrapping themselves in the Canadian flag and selling the point that Tim Hortons is a part of Canadian culture - there is the convenience factor and then pushing the franchises hard in order to develop a market due to the relative commonality of Tim Hortons locations, which are seemingly everywhere. If someone was to ask you where the nearest non-Tims coffee and donut shop was, I don't think many people would be able to tell you something other than more upscale shops like Second Cup and Starbucks.