Quote:
Originally Posted by Daradon
...It's just a donut shop. But for better or worse it has become a part of the 'culture'. But that doesn't bug me, not sure why it would bug anyone. I guess maybe it's the commercials coming off as culturally important when your a donut shop is excessively preachy. But meh, a lot people enjoy it, no reason to rain on their parade...
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See, here is the thing that bugs me: In my opinion, Tim Hortons latched onto something significant that they had no business staking a claim to. In 1992, you could literally have replaced Tim Hortons in the ad that I posted with any other Canadian coffee franchise (and by that, I mean ANY franchise that served simple, ordinary coffee, be it Muffin Break, Coffee Time, Robin's Donuts, etc.), and the results for that company would have been indistinguishable from the success that Tim Hortons has achieved.
There is nothing special about Tim Hortons coffee.
There is nothing Canadian about Tim Hortons coffee.
And yet, Tim Hortons has managed to convince an entire nation that their coffee somehow represents Canadian culture, and is engrained in Canadian identity. They hijacked an already very fragile collective grasp on what it means to be Canadian, and they filled it with ... filler. Its shallow, meaningless and somewhat offensive, and THAT's what bothers me.