I go to Tim Hortons mainly because of convenience. There are about 8 of them on the way from my house to where I work. The main problem I have with them is consistency. Every location is different when it comes to taste or temperature or ratio of coffee, cream and sugar. If you're a chain restaurant a customer shouldn't see a difference in quality between stores. For example wherever you go a Big Mac will taste like a Big Mac at any McDonald's.
Little off topic but does anyone consider Boston Pizza a part of Canadiana? Although people probably don't go there everyday, their similar to Tim hortons. BPs started a year after Tims did and they are Canada's largest chain dining restaurant and their still canadian owned but nobody really talks about them being a canadian icon. They also expanded into the states under a slightly different name but I've never been to one down there.
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