Quote:
Originally Posted by valo403
Head been in the sand for a couple decades or something? Tim Horton's has aggressively marketed itself as a Canadian institution and cultural touchstone. It was a brilliant strategy.
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It's been that way from the get go.
Basically, the whole chain was started by someone who wanted to cash in on the connection to hockey. It was founded by Tim Horton, but a bunch of corproate investors quickly took over, transformed the restaurant entirely, and began franchising. The only thing they kept was the name, to create a marketing link to hockey and, therefore, Canada.
It worked.
People don't go to Tim Horton's for the predictable quality of the food like other restaurants. They go there because they've arbitrarily decided this chain is more Canadian than others. IE they've been sucked in by lame patriotic marketing, which is one of the lowest forms of marketing.