Quote:
Originally Posted by MattyC
Well I've only been alive for barely over 2, so yeah mostly.
But my point is this was not Tim Hortons plan to become a Canadian cultural icon, it was the incredible success driven by Canadians love for Tims that saw Tims react with "OK well lets ride the wave".
Now, I don't know if Tims was way better when they first opened and have been working at the margin ever since or what, but it is Canadian's that made Tims a national icon, not Tims.
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Well then you haven't been paying attention. They have marketed aggressively towards that goal for decades.
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