Quote:
Originally Posted by valo403
Head been in the sand for a couple decades or something? Tim Horton's has aggressively marketed itself as a Canadian institution and cultural touchstone. It was a brilliant strategy.
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Well I've only been alive for barely over 2, so yeah mostly.
But my point is this was not Tim Hortons plan to become a Canadian cultural icon, it was the incredible success driven by Canadians love for Tims that saw Tims react with "OK well lets ride the wave".
Now, I don't know if Tims was way better when they first opened and have been working at the margin ever since or what, but it is Canadian's that made Tims a national icon, not Tims. Tims could have opened and never saw a single customer and we never would have heard about it. But that's not what happened.
Why is Ford an American icon? Is it all the patriot BS that gets thrown out now? No, its the fact that it was born in the US and supported by Americans. And now they (along with other US car companies) get to use it as a marketing tool. But it's not the other way around.