Quote:
Originally Posted by MattyC
Again, I don't really recall some sort of campaign revolving around "Be Canadian, buy Tims". Unless you're referring to Canada day donuts and such.
Tim Hortons is cultural to Canadians because Canadians choose it over all other coffe providers by a huge margin. And from that stems the cultrual institution tag. And yeah Tim's plays it up with the aformentioned Canada donuts and maple things and so on, but I really don't think it's a bad thing. So its a Canadian company that targets Canadian interests....must be evil!
Canadian people made Tim Hortons a distinctly Canadian thing. Not Tim Hortons itself.
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Maybe not in those exact words ... but they definitely wrap themselves in the Canadian identity.