Quote:
Originally Posted by blankall
People go to Dunkin, because, like all chains, they provide consistency in product.
People go to Tim Horton's, due to some bizarre sense of corproate nationalism. It's downright bizarre.
|
They are virtually the same thing, large national coffee chains with low quality products. The people who eschew Starbucks and the like for Tim's do so because Tim's is good old traditional Canadian coffee, not some fancy stuff. The same can be said for the people who choose Dunkin. Tim's piles on the nationalism in their marketing, but Dunkin markets in much the same way, they just don't have to be as over the top about it to reach their market. They both ingrained themselves as cultural institutions, which is pretty brilliant marketing actually.